FANDANGO
BRIEF
Fandango has decided to expand their market from movie tickets to purchasing tickets to concerts and local events. Fandango wants to build a service that notifies you of events happening in your area, allows you to easily purchase tickets, and then use a digital pass to attend the event.
MY ROLE
Lead UX/UI Designer and research analyst out of a group of 3 UX designers. My research findings directly impacted the design iterations for what became the Concert selling Fandango app.
CHALLENGE
Incorporate collaborative seating feature using friends from Facebook and contact list. While being able to split cost and choose group seating.
PROCESS
Though conducting our research we found many competitors in the market who did ticket discovery extremely well. In our survey, majority of people indicated that they where informed of a ticket event through family and friends. Our design team was stumped, as we thought ticket discovery was a great opportunity for Fandango to grow their revenue. Ticket discovery is an industry that is over exploited. Many social media sites such as Facebook have almost monopolized the market, with their event plugin. Once we realized that the Facebook plugin could ultimately lead to Fandango’s site or mobile application we focused on the possibility to lead customers to Fandangos ticket purchasing app or website. In addition, our survey results had brought up a major concern, people hated fees and printing tickets, plus majority would be persuaded to go to a concert if a friend went.
Competitors like Song Kick, Band Intown, Jukely, Jambase did discovery really well for ticketed events, but did not give the option to choose seats next to your friends without purchasing on one credit card. Fandango would give the convince to invite friends to a concert and reserve their seats next to yours for an X amount of time without paying in advance. Also friends could pay separately for their own seats, taking away the hassle of “paying other people back”. (The amount of seats and time that the seats could be reserved will be set by the venues.) In our phone interviews, people expressed their disliking of friends never paying them back for concert tickets and the same friends then bailing on the event. When we asked why this happened everyone answered “because it’s not their money they are wasting”.
When people spend their own money on the tickets then they are more likely to attend the event. In our design studio sessions and focus groups our UX team was able to create a seamless user interface that displayed the most important information that our users needed for such events. Although our wireframes are visually low fidelity, our content and user interface is high fidelity.
A design studio with our team.
Wireframes of the final idea.
OPPORTUNITY
Fandango’s new concert purchasing application would allow friends and family to enjoy their company without the compromise of paying for everyone’s tickets.
SOLUTION
The convince of having an electronic ticket and useful information such as door time, show time, weather, and directions to the venue is like no other application out there.
Embedded mock prototype coming soon!
